In this article, we will answer some common questions related to LinkedIn Campaign Manager.
What Is LinkedIn Campaign Manager?
LinkedIn Campaign Manager is an advertising platform provided by LinkedIn. By using LinkedIn Campaign Manager, you can create, manage and measure campaigns to reach your target audience. Each campaign has an objective whether to create awareness by spreading brand awareness or generate interest in the audience to buy your product or service.
What is LinkedIn Ad Campaign?
Each business has a goal whether to increase its profit or to promote a new product. To achieve that goal businesses use paid advertisement to reach their target audience. This whole process of creating and running paid advertisements for the target audience on LinkedIn to achieve business goals is known as LinkedIn Ad Campaign.
Should You Advertise Using LinkedIn Ads Manager?
Millions of people use LinkedIn. Many of these people are professionals in their field who may need something for their work. So if you advertise the right product to the right audience, there are high chances of success for your business. Suppose you have a furniture business and there is a software house that needs work tables for its office, if you advertise your tables to that software house, there is a high chance that you will be successful in selling your tables.
What are LinkedIn Ad Types?
On LinkedIn, different types of advertisement formats are available, these are known as LinkedIn Ad Types. LinkedIn Ad types include Sponsered Content, Sponsored Messaging, Lead Gen Forms and Text and Dynamic Ads. Sponsored Content has various formats including Image Ads, Video Ads, Carousel Ads, Event Ads, Document Ads and Thought Leader Ads. In sponsored messaging, Conversation Ads and Message Ads are available. Text and Dynamic Ads include Text Ads, Spotlight Ads and Follower Ads.
What is LinkedIn Ad Creative?
LinkedIn Ad Creative includes the elements or components (Images, Headline, Ad Copy, CTA etc ) of an advertisement on LinkedIn. You can optimize LinkedIn Ad Creative by writing compelling content that catches the attention of your target audience.
How Much Does It Cost To Advertise Using LinkedIn Campaign Manager?
Usually, a business launches an ad campaign for multiple days. A minimum budget of 10$ per day is required for any LinkedIn ad format. If you are running a campaign for a fixed number of days, the minimum lifetime budget for that campaign is 100$. After the campaign launch, the daily budget is spent from the lifetime budget if the lifetime budget is set.
How To Advertise Using LinkedIn Campaign Manager?
The first step is to create a LinkedIn Ad account. After creating an Ad account, create a Campaign group. You can manage multiple campaigns from the Campaign group. The next step is to create Campaigns. Remember, one campaign group can include multiple campaigns. Create ads and launch the campaign. The LinkedIn Campaign manager provides important insights about the campaign so you can check the performance of a campaign and make changes in the campaign based on the insights.
Can We Use LinkedIn Campaign Manager For Advertising On Other Social Media Platforms?
You can use LinkedIn campaign manager to target the audience available on LinkedIn only.
